Yoga studios & coaches are bracing for big changes after the crisis.
John Maxwell states it perfectly. Change is inevitable. Growth is optional.
Yoga is often associated with balance, mindfulness, and inner peace. But this isn’t always easy to practice when you’re running your yoga business while trying to pivot and change your business strategy in order to keep your business afloat during the current crisis.
Your ability to adapt to situations can lead to a higher level of success. While access to the internet has allowed yoga businesses to continue to generate income throughout the pandemic through digital fitness, yoga teachers must continue to find ways to innovate in order for their businesses to grow post-COVID.
Here are the 4 things yoga coaches must consider:
Update your studio space for social distancing:
- Plan for a totally different yoga class once you re-open your studio. You need to think about spaces like the entry and check-in area, waiting area if you have one, and the class space.
- Running outdoor classes is a great way to generate income while sticking to social distancing guidelines.
Hybrid fitness business model
- Using both digital (online classes, updating your website, strong online presence) and physical (yoga studio) components for your yoga business
Fresh sales approach
- Re-connect with your previous students who you may have lost during the pandemic or reach out to new clients to grow your list. One great way is by reaching out through social media.
Growing & Strengthening Your Online Yoga Business
✨ Because of the changes that we need to adapt to, more and more yoga teachers are starting to take their yoga business online. However, despite the many intentions, a lot fail.
✨ While it’s true that the internet and digital advancements have made it easier than ever before, growing your online yoga business is not as easy as it looks on Instagram. When it comes to making your online teaching dream a reality, a solid foundational marketing strategy is essential.
❤️ CHOOSE YOUR NICHE
In order to find your niche, ask yourself who will benefit the most from what you have to offer. It is the person who will resonate the most with your teachings. Try to evaluate yourself as a yoga teacher and identify your strengths and weaknesses. What are you best at? What skills can you offer your students? What skills have you not mastered yet?
❤️ EMBRACE TECHNOLOGY
You don’t have to be visible on all social media platforms. But doing your research and finding out where your ideal students are hanging out and leveraging on those platforms is a must. Choose a couple of platforms and learn them in and out. We recommend Instagram, Pinterest, and Facebook for Yoga coaches to market their brand. Also, make sure to post when your followers are most active in order to maximize engagement.
❤️ CONSISTENTLY OFFER VALUABLE CONTENT
Being consistent on social media doesn’t only refer to having consistent brand colors and fonts but being able to deliver valuable content that aligns with your niche and doing so in a consistent timeline. Some yoga instructors post tutorial videos once a week, others can post up to 3 or 4 times a week. It all depends on what you are capable of. But remember to share content that aligns with your ideal student and what they want to learn.
❤️ BE VISIBLE ONLINE
Engaging with your audience by commenting, reacting, and replying to their comments on your posts are great ways to boost your online presence and show your audience that you are a real person behind the screen.
✨ In a nutshell, by putting in just a little time and effort each day to grow your online yoga business, these small steps will snowball into great results and will have considerable payoff both creatively and in terms of broadening your audience of students.
✨ Remember that messy and imperfect action beats doing nothing at all.
We have found ourselves in a time where everything is quickly changing and a lot is uncertain. By planning for the now, next, and beyond of your yoga business, you’ll be able to not just survive but thrive.