Marketing during a crisis can be tricky.
Yoga coaches promote authenticity, generosity, and gratitude during their yoga classes. So selling their yoga classes and promoting their yoga businesses online can feel uncomfortable during a crisis.
But marketing your yoga business doesn’t have to come from a place of ego, desperation, or being too salesy. It’s about making your offering visible to those it could benefit. It’s about sharing what you can offer others through your yoga business.
What has the Coronavirus taught Yoga businesses?
COVID-19 has impacted all businesses in all industries, big and small. Companies had to make a 360 shift to pivot their businesses and focus on selling and marketing digitally.
Gyms, fitness centers, and yoga studios will no longer be the same. We may be seeing a hybrid of brick and mortar and virtual studios that will emerge. Almost all studios and gyms migrated very quickly to the online classes, selling their trainings and classes virtually.
We can’t ignore what’s going on in the world. Things are rapidly changing by the second. In order for your yoga business to thrive during and after the pandemic, it is essential to adapt and pivot. In these unprecedented times, yoga studios and coaches must rethink their strategy in order to be able to keep their heads above the water and continue to grow their yoga business.
4 Steps to help you market your yoga during a crisis
In order to market your yoga business while still maintaining your authenticity, keep your clients in mind.
Below are 4 steps that can help guide you through marketing your yoga business that continues to feel authentic and effective, even during a crisis.
One thing most yoga teachers dread is sales. Selling, like most skills, requires practice. You want to grow that muscle and to grow a muscle, you have to train it. But before you get to practicing, the first step to better sales is shifting your mindset.
Approaching business from the profit standpoint will be vital after the pandemic. Being money-smart is essential during a crisis.
Create short, medium, and long-term plans
In the short term, what’s most important is to take control of things that are within your control. These may include your social media advertising, search engine ads, video content, blog posts, and social media content. By focusing on these areas that you have control over today, you can make actionable steps to improve the future of your yoga business.
While focusing on what you can do today to move the needle of your business, it is also important to have a mid-term and long-term vision for your business. Do you see your yoga business scaling and growing online? Do you see your yoga business hiring more staff who can help out virtually?
By planning for the short, medium, and long-term, you can have a clearer picture of how to market your yoga business in each stage.
Our physical worlds have become more confined to our homes now that everyone is practicing physical distancing. Of course, this doesn’t mean that nobody wants to do yoga anymore. On the contrary, it is now even more important to maintain a strong mind and body, to strengthen your immune system. And what better way to strengthen your mind and body but by doing Yoga.
Of course, to switch your lessons to online classes will take a few more minutes in the beginning, but it is absolutely worth the effort. If you don’t already have a website, you can start by building one. Your website is your main ground where you can build your client list.
Investing in online tools and physical equipment like cameras, a good quality laptop, a microphone can all benefit your yoga business in order to create better content.
Show up online consistently
The first rule of business is to be found by customers and by showing up online consistently, the more chances you have of being discovered by your ideal students.
Aside from creating quality content that will resonate with your clients, consistency is also key to being discovered.
Displaying the sense that you are in tune with your customers and providing specific messages can strengthen a sense of trust and value that will be long-lasting. By having a strong online presence, you can reach a wider audience and attract your ideal yoga students.
The future of Yoga post-COVID
The pandemic has taught us that businesses that are able to quickly adapt and come up with innovative solutions for their businesses are those that will succeed post-COVID.
As the COVID-19 crisis continues, health and wellness are becoming an even more important theme in our lives. Yoga businesses that are able to pivot and move online, create quality and consistent content, while keeping in mind their finances, are those that will be able to survive and thrive post-COVID.
It’s time to get out of your comfort zone, be agile and act fast. Yoga coaches, know that you can move forward even in a time of crisis. The more value you can offer your customers and students right now, the more successful you’ll be as we shift to a new way of marketing and emerge from a global crisis that made our world a lot smaller.