You’ve joined all the networking events, Facebook Groups, yoga communities, posted consistently on your social media channels, and done all the things you can think of to get leads for your business.
BUT… you still lack clients (or worse, don’t have any clients at all).
You’re now frustrated and confused about what you’re doing wrong. Yogipreneur, what you lack is a polished lead generation strategy.
What is Lead Generation?
Lead generation is the process by which you identify, attract, and nurture your target audience, then, later on, convert them to paying customers.
This will allow you to warm your clients up before asking them to buy your services.
Think of it this way: Would you rather sign-up for a Yoga Training with a business that you don’t recognize and are not familiar with or with a business that you feel you can trust and are connected to?
As consumers, it’s natural to lean more towards businesses that we feel we can trust.
The same goes for your prospective clients.
And, Lead Generation helps you with just that.
Before moving to our step-by-step process of creating your lead magnets, you’ll have to understand first why this is important and significant to grow your business.
The Power of Lead Generation
Whether you believe it or not, there were already prospects in the past that visited your website or social media platform.
Maybe someone came across one of your posts on Instagram, got interested, and checked out your website.
However, after scrolling through your feed, they weren’t too interested nor a hundred percent sold with your products or services at that time.
This is where the whole process of lead generation comes in.
Through lead magnets, you can build trust, establish your credibility, and pique your client’s interest.
To explain it better, here’s a sample chart made by HubSpot that shows the process of turning a cold lead into a warm one.
You have to move your prospect from attracting them to your website or social media platform to becoming an actual paying client.
Let’s dive into each step of the process.
Step-by-Step Guide to Lead Generation
Identify What Your Prospect Needs
Prior to setting up your landing page, you have to know what your prospect needs that you can provide.
For example, if you’re a Yoga teacher, will your students need relaxation and peace of mind away from work? Do they need your services to be fit? Or do they simply need a healthy community to be a part of?
Make sure that you’re familiar with the pain points or problems of your clients to know how you can position your product or services in a way that feels right to them. By creating products or services that solve their problem, it’ll be easier to move them from one stage of the lead gen process to the next.
Create an Offer That Will Attract Clients
Now that you know the problems your target audience has, it’s time to create content that solves your prospect’s challenges.
This can be made in the form of video tutorials, ebooks that share a more in-depth discussion about the topic, blogs that answers their questions, or infographics to post on your social media platforms.
Here are some samples of offers that will attract sign-ups:
- Free Templates
- Mini online Course
- Worksheets templates
- Video tutorial
- PDF guides
- Cheats sheets
- Discount codes
Build Your Landing Page
Now that you know the pain points of your prospective client and how you can solve them through your offer, it’s now time to lead them to an appealing landing page.
A landing page is a dedicated stand-alone page for marketing campaigns. Your landing page should be easy to access, click, and view by your visitors.
If you have a copywriter on your team, they’ll know they have to include a headline that states a solution to the pain points of your prospect. This is to catch their attention and to give you authority as an expert in your field.
Other important parts of your landing page are an easy-to-read copy, what they will get from your offer, social proof that it works, testimonials of previous clients, and most importantly a strong call-to-action button.
This call-to-action prompts the visitor to sign up for your program, follow you on your social media, or subscribe to your email list. Your call to action can also be for them to download your freebie in exchange for their email address.
Another thing about your landing page is that you want to make sure that you post it on platforms they can easily access and where they are normally active!
Cultivate Your Relationship with Your Client
Most people think that lead generation ends when a prospect signs up (or subscribes) for your freebie. But that’s not the case.
Once you have your prospect’s email, nurture your relationship with them by providing consistent value and quality content. Add them to your weekly newsletter where you share more value.
You can even engage in a conversation with them when you find an opportunity!
Tip: Treat your sign-ups as you would with a newfound friend!
Analyze Your Landing Page
Like any other strategy, you have to check if your marketing campaign is working.
Do your links get clicked? How many signed up through your form? How many downloaded your freebie?
It’s a good ballpark to analyze your campaign every week to see how it resonates with your audience.
Moreover, it’s totally okay if you don’t get it right the first time!
You can continuously update your landing page as new features, products, and services are added to your list of offers.
More Lead Generation Ideas for Health and Wellness Coaches
- Referrals Discounts
- Free Sessions
- Yoga Playlist Exclusive
- Membership Vouchers
With proper organization and flow of your lead generation process, your products or services will be fully booked in no time.
Girl’s Got Goals PH has served a lot of health and wellness coaches in the past year.
We know that some coaches are great instructors and CEOs, but don’t have the time, energy, or interest to handle their own lead generation strategy.
If you need help creating your lead magnet, get in touch with me at firstname.lastname@example.org.
Focus on your zone of genius and let us do the rest!