Are you focusing on growing your online community?
One of the most important things to consider when growing your yoga business is how you can connect authentically with your students online, AKA growing your online yoga community.
If you want to build a loyal following of students, you need to connect with the online world. Growing your yoga business entails connection and community.
The Power of Community in Yoga
Sharing experiences with other people is a great way to grow and learn, especially when it comes to the practice of yoga.
When we share our passion for yoga with people who have similar interests, we can create a supportive community that encourages growth and learning. This also promotes physical and mental health benefits.
Did you know that having a strong community and the right people around you makes life much more fulfilling?
This is because social connections are an important part of our physical health, just as yoga is about connection and unity.
The Importance of a Yoga Community
Yoga, in addition to providing an exciting experience, is also a way to meet like-minded people. The yoga community encourages us to reach new goals and keep coming back to the mat.
Additionally, having a yoga buddy makes you step on your mat more. When you decide to attend a yoga class and know that a buddy will be there with you, you are more likely to show up and attend the class.
Having the right people around us helps us grow and develop faster, as we can be inspired by the progress of those around us.
With that being said, here are my top tips to show up authentically and connect with your online yoga community.
The Most Authentic Way to Connect Online with Your Yoga Community
It is you who knows your strengths and weaknesses. Showing up authentically means allowing yourself to be seen for who you are.
This creates an environment where others feel comfortable being themselves around you too.
So, show up as your authentic self and you’ll be able to attract the right people.
Building a Community Online is No Easy Task
Sometimes it can be hard to know where to start in building your community online.
The truth is, there are many different ways to go about building an online community and you just need to figure out what works best for your brand.
Just like how you care about your credibility as a Yoga Teacher, keep in mind that your community should feel like a safe space for members to interact with each other and with the business itself.
Some great ways to connect with your authenticity is by:
- Expanding your connection
- Meeting new yoga teachers
- Continuosly learning everyday
Connect with Other Yoga Teachers to Expand your Network
Before deciding to connect and engage with other yoga teachers, think about your strengths and skills.
What can you share with other yoga teachers?
It can be something you are skilled at.
Or your niche that you are most passionate about.
Here are a few actionable steps that you can take to grow your online yoga community:
- Join Facebook Groups or create one of your own.
- Hit up Instagram to collaborate with teachers and connect with students in your niche.
- Hold or attend workshops about your expertise.
Document the experience you have with these great yoga teachers and students, then share it on your own platform to reach even more like-minded people.
Create a Blog to Get Your Name Out in the Yoga Community
Blogs are a powerful way to grow your online presence, get more eyes on your business, and sign more clients.
The best part about creating a blog is that it doesn’t take much time or money so you can set up your blog quickly without spending too much. Just create a free WordPress account and start creating posts.
It is also a great way to build your reputation and set yourself up as an authority in the field. It helps create a community of like-minded people who can support and encourage each other.
Three Reasons to Start a Blog Today as a Yoga Teacher
1. Helps drive traffic to your website
The more you publish, the more traffic or readers you will draw to your site. And if your content is evergreen-relevant at all times- you are likely to be found in related searches. Blogs can bring traffic to your website for months and even years in the future.
2. Helps you keep your social media presence going
Social media such as Instagram and Pinterest, make it easier for people to discover blogs. Potential students will get a glimpse of what you’re about as a teacher if they came across your blog posts that link to your social media channels.
3. Helps you create a network and connect with people who really care about yoga
Yoga practice is about more than just physical health, it’s also a way to connect with the people around you. Writing a blog can help you network with other members of your yoga community, as well as students and teachers.
To grow a blog, you need to start one. Let Girl’s Got Goals PH grow your blog by creating valuable content. Click this link to schedule a strategy call today.
Make it Easy for Your Students to Find You
This refers to your online presence is easily discoverable through Google. If potential students are searching for your name or other details about you, they need to be able to find you.
Create Your Website
Making your business name a URL makes it easier for people to find you. Keep it simple at first. Your website is should like an impactful resume that conveys your story, and at the very least, answer these three questions:
- Who are you?
- What do you do?
- What makes you different?
Work on Your Social Media
We know there are only so many social networks that a person can maintain at any given time. But if you can pick two you love, and you know that your ideal students are mostly spending their time on this platform, What you do is create, optimize your profiles for them. Then, all your social networks should begin to show up in Web searches.
Most people think in order to be found on Google, you need to be a famous yoga instructor. But that’s not true! Just follow these simple steps and you’ll see how much easier it is to move up the page ranks.
- Create a engaging content for people to follow you.
- Show leadership by posting unique and valuable content.
- Focus on developing an authentic voice and writing in your natural tone, so that you can make it easier for them to read,remember and engage with more of your content.
Got time? Take a look at this article to determine the 4 content pillars you need to create a solid foundation to start your Yogipreneur journey.
Yoga practice is more than just your physical health, it’s also a way to connect with the people around you
We all want to be part of a community that shares our values and interests – which is why social media has become such a vital marketing tool for businesses in every field.
We’ve provided you with some practical ways that you can use social media to connect with your yoga community. Remember, don’t be afraid to share personal experiences and feelings online.
Reach out and connect with other yogis on Facebook, Instagram, Pinterest, or any other social media site you use regularly.
Keep in mind that authentic connections are the foundation of any strong relationship – both on and off the mat!
We hope you’ll consider following our blog for more resources on how to attract your yoga tribe. If you’d like, we can even help you get started by creating a social media strategy that will supercharge your online presence and grow your community.
If you have questions or comments about our post today, please leave a comment below or contact us directly via email.