The Power of an Optimized Instagram Bio
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There’s so much to Instagram than we think and understanding how powerful Instagram and social media are will help you create a solid marketing strategy for your business.
Instagram for Business Growth
How do influential yoga teachers use Instagram to attract new students?
Wanna know the secret? First, ask yourself this question:
Is your Instagram bio ready to convert followers into customers?
Only posting your amazing yoga poses and handstands on your Instagram profile and thinking that your followers will convert into students is the wrong mindset.
In order to grow your business using Instagram, you’ll need to focus on the following:
- A powerful Instagram bio
- Eye-catching and valuable content that your audience resonates with
- Sharing content regularly
- Interacting and engaging with your community
- Using all of Instagram’s features
Here are 5 ways to optimize your Instagram Bio to attract more students:
1.) YOUR BUSINESS LOGO AS YOUR PROFILE PICTURE
To strengthen your overall social media presence, your business logo should be used on all of your social media platforms in order to maintain your branding and boost your brand presence.
Aside from your business logo, you can also have a photo of you in your favorite yoga pose if you’re unable to fit the word “yoga” into your profile or handle name.
Your IG profile picture shows up next to every comment and post that you share. So grab your followers’ attention by having your business logo or striking a yoga pose as your profile picture.
2.) BUSINESS NAME | PERSONAL NAME | KEYWORDS
Having both your personal name and what it is you do in your bio isn’t just a great way to let your new followers know what your brand is about, it also boosts your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag too!
Example: KIM | YOGA COACH FOR WOMEN IN BUSINESS
3.) YOUR BUSINESS PAGE CATEGORY
When creating your yoga business account, you’ll obviously want to choose the BUSINESS ACCOUNT on Instagram. The main reason you would want a business account is for the reporting capabilities and analytics.
Next, your business page category. Although there isn’t a specific category that states YOGA COACH, you can choose from among coach/business/business service/yoga studio.
4.) URL TO YOUR WEBSITE
The Instagram bio section only has a limited number of characters that you can input. This can be a problem if you want to showcase your website, your email address, the link to your freebie, the link to your podcast or your Youtube account. Here’s a great resource for you!
You can have everything in just one link!
5.) CALL TO ACTION BUTTON
Having a call to action button in your profile adds another layer for your potential students to engage with you if they want to work with you.
The recommended CTA button for yoga coaches would be a BOOK or SCHEDULE A CALL button.
Whether you want to gain private yoga clients or you want to attract more customers to your local studio, optimizing your Instagram bio is an essential business tool for all #yogipreneurs.
Hope this was helpful!