With the pandemic shifting our world in an instant, we are all forced to pivot and move online. Because of this shift, more and more yoga teachers all over the world are starting to take their teaching online with the aim to reach more people and generate more income in their business.
However, not all yoga businesses that pivot online are successful. One of the many reasons is because they have not established trust with their audience and potential students.
Relationships grow one step at a time. Two people, or a group, form agreements based on where they are and where they want to go. For yoga teachers, there are many ways to help build that know, like and trust factor with your audience and potential students.
Here are the 4 ways to build trust as a yoga teacher.
Establish your unique voice.
Think about what sets you apart from literally hundreds of thousands of other yoga teachers around the globe. We all have something special that we can offer. By knowing what you are good at and how you can share this with your students, you get to create your own voice and your own brand as a yoga teacher.
It can be the way you build your sequences, the kind of yoga music you play during your class, or the different kinds of themes you introduced in each class. When you find your unique voice, you will be able to know your niche and who you want to target.
Finding your niche helps you stay focused on who your target audience is. Once you do that, you’re able to communicate more effectively to your current and prospective students.
Show leadership by posting unique and valuable content.
Creating valuable content not only increases the awareness of your yoga brand or your brand as a yoga teacher, but it also positions you as the expert in your field.
When your audience sees that you are posting content that is relevant and valuable to them, they are more likely to boost traffic to your website, possibly get them on to your email list, convert them into students and retain them. And this is all through the content that you create and share online.
Being visible online also includes showing up on Facebook Lives, Instagram Lives, and collaborating with others. You may collaborate with other yoga teachers to help grow your reach and have new eyes on your content.
Be social on social media.
Do you post and ghost?
It’s called SOCIAL media for a reason. Remember to create and push out relevant content but also to engage with your audience. Creating content is not going to work for your online marketing strategy if you don’t engage with your followers and build that relationship.
Content is king. Engagement is queen.
Show your personality through your content.
One great way to show your personality is through videos. The first and most obvious thing a video can do that other forms of content can’t is to put a face on your message. And this is how yoga teachers can really start to build trust.
It’s one thing to tell your students how to get into a posture, but it’s something else entirely to show them exactly how to do it and tell them about the benefits in the process.
By showing up on videos, your audience will get to see your personality even more and this builds that trust factor that is so essential to attracting your ideal students.
Here are a few types of videos that you can create:
- Educational videos: This could include videos on a certain asana sequence or a yoga class theme.
- Demo videos: These how-to videos are really useful for yoga students. You could create videos to demonstrate how to practice certain postures.
- Video blog: Showing snippets of your personal life, a-day-in-the-life, or behind the scenes to your business is a great way to show your personality.
Yoga is currently a thriving industry. And if you want to make a viable career out of it, you need to keep up with the business side of things. By following these 4 initial steps, you’ll be well on your way to creating more trust and attracting more of your ideal students to grow your yoga business.
By leveraging the power of social media to build your online presence and create brand awareness, you can attract more customers and grow your business.
At Girl’s Got Goals PH, we help boost your online presence to launch and grow your business through our one-stop digital shop. From content writing, to blog posting, to social media management – we’ve got the full package to help you connect with your customers and attract more leads to grow your business.
We focus on YOGA TEACHERS and HEALTH & WELLNESS COACHES who want to grow their business, create a strong online presence, stand out as a coach teacher in the crowded online space, and transition from yoga teacher or health coach to a #wellpreneur.
Entrepreneurship is a wild and wonderful journey. And, if you need any help with your online yoga journey, Girl’s Got Goals PH is always here to help!
Need help creating a strong online presence for your yoga business? Feel free to reach out and I can help you create a thriving online yoga business!