Oftentimes, when you’re on your journey as a yoga teacher, it can feel like you’re on a road with no clear direction.
You may not know how to improve and grow your business.
There are definitely many mistakes that can be made along the way, and it is important to recognize them so that they can be avoided the next time around.
So, here is a list of three common mistakes that yoga business owners make when trying to grow their online business.
MISTAKE #1: Not Knowing Your Ideal Students
One of the most common yoga business mistakes is failing to know who your ideal students are.
It’s important to clearly define your ideal student because once you do, you’ll know how to engage and attract them.
As a yoga teacher, you can’t deny the fact that you often assume your students are all the same, but once you get to know them, they actually have different perspectives when it comes to Yoga.
So what’s the secret to attract your students into your class?
Start by Knowing Your Ideal Student’s Demographics
Demographics information simply explains “WHO” your buyer or your student is.
It can be their age group, gender, location, income, career, marital status.
However, learning their demographics isn’t enough.
Know Your Ideal Student’s Psychographics to Engage and Attract them
Psychographics provide insights into “WHY” they accept to be your teacher.
It can be their personality, interests, motivations, lifestyle, influences, pain points, or daily routine.
If you know what your students want to learn about and what their interests are, you can create classes that will be most helpful for them.
MISTAKE #2: Not Devoting Time to Content Marketing
Whatever skills you have as a teacher, ignoring the marketing side of your business cannot sustain your business in the long run.
Yes, creative branding and beautiful studios will attract some students. But to sustain your business, you need to show your students how your classes differ from the others. Additionally, in order for new students to find you, you need to have a strong online presence. This is where content marketing comes in.
When creating content, it’s important to keep your ideal students in mind.
What are their pain points? What problem are you helping them solve?
Focus on Having a Clear Message in your Marketing
I’m sure you know that social media is a great way to connect with your students and a powerful tool to spread your teaching principles.
It is also an excellent tool for promoting your courses, workshops, and the products that you sell.
Don’t be afraid to promote and offer your classes. Let your students know what you offer.
Offer a Powerful Freebie to Grow Your Email List
Create a guide, tutorial, or checklist that you can give away for free exchange for a potential student’s email to build a relationship with them through these emails.
When your audience realizes that they are getting something useful, relevant, and free from you, they will be more likely to visit your website or sign up for email updates from you. This is one of the crucial steps to converting them into new paying students.
MISTAKE #3: Not Investing in Yourself and Your Business
No matter how much money you think you can make in your business, don’t overwork yourself because of money.
When it comes to offering yoga classes, most yoga teachers offer more than they can handle. While this is fine when you are starting out, the issue arises if it compromised the quality of your teaching.
If you notice that your business is expanding, why not outsource people who can help you?
This way, you can focus on the aspects of running your business that only you know how to do best. If there are specific tasks or projects that require attention, or if you are trying to grow your student base and become a successful teacher, but do not have the time or energy for it all, then you should consider outsourcing people that can help you expand your business.
Save Your Time and Focus on Your Yoga Practice
Outsourcing people can save time for you to focus on the core functions of your yoga business. Remember, you don’t have to do it all.
Let the Experts Handle the Rest
Outsourcing people can give you quality results because you let an expert do the right job based on their skills and resources.
Outsourcing will Increase Your Productivity and Profits
An outsourcing provider gives you access to their expertise and experience which increases the profitability of your business. If you outsource, you will be able to invest in other areas of your business, AKA your area of expertise.
Now, it’s your turn to learn from these mistakes.
Hopefully, you have found the information in this blog useful. If you are a yoga teacher and wish to open your own yoga business, keep all the above typical yoga business mistakes in mind.
If you have questions or comments, please leave a comment below or contact us directly via email.